Vera Wang has launched a new fragrance marking the brand’s entrance into the luxury fragrance category.
Dubbed “Vera Wang Love”, the fragrance is now exclusively available on Ulta‘s online store and is set to launch in more than 830 Ulta Beauty stores nationwide on May 18.
At the heart of the scent is the Queen of the Night flower, an elusive bloom symbolizing beauty and mystery. The floral note is enriched by warm amber woods and vanilla, as well as jasmine sambac and a burst of mandarin.
“I’m thrilled to share Vera Wang Love with the world,” said Vera Wang. “The Queen of the Night flower has always fascinated me with its rare, radiant beauty. This fragrance captures that same magical essence—bold yet refined, mysterious yet inviting. It embodies my vision of romanticism with a modern edge.”
The fragrance is housed in a diamond ring-inspired bottle, an homage to love and commitment in all its forms. It comes in two sizes, priced at $65 for 1.0 oz and $85 for 1.6 oz.
“We at Coty are proud to expand Vera Wang into the luxury fragrance space with this innovative launch,” said Coty chief brands officer, consumer beauty, Stefano Curti.
“Vera Wang Love combines high-concentration oils with unexpected ingredients for a long-lasting, uniquely unforgettable scent. It’s a beautiful expression of the romance and sophistication that define the Vera Wang brand.”
Linda Suliafu, vice president of merchandising at Ulta Beauty, added: “Our guests are highly engaged with the fragrance category and use scent to relive life’s memorable moments. Vera Wang Love captures those special feelings all year-round.”
Copyright © 2025 FashionNetwork.com All rights reserved.
