Castore signs major kit deal with England Rugby ahead of Women’s World Cup

Castore’s gone big again in the national sports kit sponsorship stakes. The performance sportswear brand has announced a new multi-year partnership to become the official Technical Kit Partner to England Rugby. That adds to its kit sponsorship of England Cricket.
 

Castore takes on the task at a big time for English Rugby, with the Women’s World Cup set to be hosted on home soil this summer.
 
The brand will deliver all technical playing kit, training and travel wear across England Rugby’s men’s and women’s teams. Castore will also supply its coaches and staff, “uniting players and staff under a single, high-performance identity”.

Already kit supplier to several Premiership women’s and men’s rugby clubs, including Harlequins, the new deal with see England Rugby’s established leaders and rising stars wearing the red rose supported by Castore with the new partnership “arriving at a pivotal time for English Rugby’s next generation”, it said.
 
Among the young stars are Harlequins’ wing Cadan Murley who will join Castore as a brand ambassador alongside Red Roses and Six Nations stars Maddie Feaunati and Tatyana Heard.
 
The first wave of the new Castore range will be available in May with further kit launches planned over the summer ahead of the Women’s Rugby World Cup (22 August-27 September).

The range will be available via Castore and official England Rugby store channels, including at the England Rugby Store at Allianz Stadium.

Tom Beahon, Castore co-founder and co-CEO, said: “Partnering with England Rugby is a landmark moment… and one that we’re exceptionally proud to celebrate. As a British brand, this collaboration with the national teams, especially on St George’s Day, feels particularly special.
 
“This partnership reflects our commitment to English rugby, as we continue investing in a sport that we see a bright future for. These national teams embody our core value of Better Never Stops, focused on continuous improvements, and we’re proud to stand beside them as they chase greatness and inspire fans across the country.”
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