J.C. Penney has tapped supermodel and entrepreneur Ashley Graham to design an exclusive, namesake fashion line for full-figured women.
Set to debut in Fall 2025, the new collection promises to reflect Graham’s signature bold and confident style, while reinforcing J.C. Penney’s growing momentum as a destination for fashionable, size-inclusive apparel.
The line is being developed specifically to celebrate curvier silhouettes with on-trend designs that don’t compromise on fit or quality, at accessible price points. In doing so, J.C. Penney continues to build on its legacy of offering extended sizes across all private-label brands, while addressing the significant market gap in stylish, affordable plus-size fashion.
“Collaborating with Ashley is a milestone moment for J.C. Penney. This partnership goes beyond just launching a product – it’s a strategic move to redefine the plus category with fashion-forward, runway-inspired looks that truly embody Ashley’s style and spirit. Her genuine connection to J.C. Penney and her passion for making fashion more accessible to the plus-size community make her the perfect partner to further amplify our ‘Yes, J.C. Penney’ message,” said J.C. Penney chief executive officer, Michelle Wlazlo.
The collaboration marks a full-circle moment for Graham, who credits J.C. Penney with helping launch her modeling career.
“This is something I’ve dreamed about for a long time,” added Graham. “J.C. Penney was a true champion for me right from the very beginning, giving me one of my very first opportunities as a model. Now, to see J.C. Penney boldly embracing their role as a fashion leader for all body types feels incredibly powerful and inspiring. This isn’t just a partnership – it’s the culmination of our shared history and a meaningful step forward in making real, affordable fashion truly inclusive.”
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