Rhude launches racing-inspired capsule collection with Pirelli

Los Angeles-based menswear brand Rhude has collaborated with Milanese tire manufacturer Pirelli on an exclusive capsule clothing collection, uniting the worlds of fashion and motorsport. While Rhude has maintained a long-standing connection to sports—evident in past collaborations with brands such as Automobili Lamborghini and McLaren—this capsule marks the first official partnership between the two companies.

The 13-piece capsule captures the essence of racing—an integral part of Rhude’s creative identity. The lineup includes oversized logo T-shirts and hoodies printed with “World Champion” and “1st” graphics, as well as racing-style jackets and track pants that incorporate Pirelli’s signature color palette of black, yellow, and red. The collection also reimagines some of Rhude’s best-known pieces, such as logo-woven shorts featuring a custom Rhude graphic. Classic baseball caps are embroidered with vintage racing symbols, including flags and laurel badges.

“The collection celebrates the joining of two forces to define what it means to be a champion. Striving to be the best… what it means to make your dreams a reality and come in first at whatever your heart desires,” said Rhuigi Villaseñor, founder and creative director of Rhude. “The partnership between Rhude and Pirelli captures the meaning of excellence and always pushing to give your best—whatever the race may be.”

The collection launched exclusively on Rhude’s e-shop on April 18. Founded in 2015 by Filipino-American designer Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury menswear brand known for fusing streetwear aesthetics with upscale construction. The collections reflect themes of modern socioeconomics and Villaseñor’s own journey since moving to the United States.

After graduating from high school, he briefly studied art history and gained early industry experience as an assistant and intern to menswear designer Shaun Samson. Despite lacking formal training in fashion design, Villaseñor attributes his technical knowledge to his upbringing with a seamstress mother, who taught him the fundamentals of garment construction. Villaseñor’s deep connection to sportswear further evolved in late 2024 when he was named chief brand officer of Como 1907, the official merchandising brand of the Italian Serie A soccer team.

Founded in 1872, Pirelli is a global leader in tire manufacturing and the only major player solely focused on the consumer market. Its product range spans tires and services for cars, motorcycles, and bicycles, with a strong focus on the premium and ultra-premium segments. Pirelli has also played a prominent role in motorsports since 1907 and is currently involved in over 350 international competitions. Since 2011, the company has served as the exclusive global tire partner of the Formula 1 World Championship—a partnership recently extended through at least 2027.