With grassroots sport a big focus for getting young people into various activities, Manchester-based sportswear brand Sudu has teamed up with related UK charity Sported.
The brand said it’s investing thousands of pounds into grassroots footballing communities, starting with two local Manchester clubs, CUKI [Can U Kick It] FC and Rushford Park FC.
It coincides with Sudu launching its ‘Play’ product range — a 10-piece football-inspired menswear collection designed for training, playing and competing.
The range also goes out to appeal consumers looking for activewear that blends “style and performance for everyday athletes, both on and off the pitch”.
Vinny Clark, CEO of Sudu parent Levy Merchandising/Levy UK & Ireland, said: “To date, we’ve looked towards championing and investing in communities where we can with everything we do, and we’ll continue to do this as sport – and in this instance football – has the power to transcend and transform communities.
“These communities are the backbone of our societies, and with the launch of our exciting new Play collection, which is all about passion, the journey and playing without limits, we wanted to find a way to give back while celebrating inspiring stories of individuals who have found strength and resilience through football.”
Looking ahead, Sudu said it will continue to invest in community sport, partnering with and working with more teams in the near future, including through an upcoming activation with the Wolves Foundation, the charitable arm of Premier League side, Wolverhampton Wanderers FC, of which Sudu is the club’s official technical kit partner.
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